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Thinking:Objects – Contemporary Approaches to Product Design (Words)


Thinking : Objects is a ‘text and image book’ for students, graduates, practicing designers and anyone with an interest in contemporary product design. The book looks at the many approaches designers take to their work and discusses the motivation behind them. It highlights the ways in which products communicate value and meaning through form, giving designers tools with which to create their own designs. It also explores what the design process feels like in the mind and shows how drawing and model making aid decision-making. Richly illustrated, the book aims to help readers find their own direction in a complex industry.