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Supermarket of the Future – Embassy of Food 2021 (ExhibitionsFeaturedFutures)


MorningRitual™  from the Catalog for the Post-Human collection of works was included in the Supermarket of the Future exhibition at the Embassy of Food during the Dutch Design Week in October 2021. The MorningRitual was incorporated into the futuristic supermarket as an advertisement, as if already for sale in the store.

Supermarket of the Future showcased a range of experimental and speculative designs for food and food packaging that could become a reality in the near future. The exhibition focused on developed technologies presented in an exhibition reminiscent of a typical supermarket, with food products on display shelves and advertisement hoardings hanging from the ceiling.

The Embassy of Food is one of the Design Embassies created in 2017 by the Dutch Design Foundation and explores the concept through 7 themes including technology, health, food waste, education, protein transition, non-food, and packaging.