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Catalog for the Post-Human Infomercial (FeaturedFutures)


Extending the multi-part project Catalog for the Post-Human, we have created an infomercial that introduces the company and its product ranges, and directs viewers to visit the trade fair stand currently on show at the 17th Venice Architecture Biennale. The infomercial mixes footage and animations from the Venice exhibition with a digital voice-over. The animations show notifications from the algorithmic management system that monitors usage of each product, giving instructions, status updates and directing users to replenish supplies. Each product area is called out, with a brief description of the enhancements it offers. The infomercial was first shown during the 2021 futures conference Primer